We help startups in NYC scale their operations, ambitions, and impact.

Exits & Capital Raised$62M

Hours Spent Advising Clients7,000+

Total Companies Advised125+


Our forward-deployed approach allows you to scale without the chaos, delays, or missteps – today.

Chuck Feeney’s tenacity and long-term thinking set the course for the firm long before he established General Atlantic. He was an entrepreneur first, founding the Duty Free Shopper business and growing it into a global phenomenon. As Chuck’s business gained momentum, so did his interest in investing in new ideas, people, and philanthropic endeavors. This was the beginning of what would become one of the world’s most remarkable stories in business and philanthropy.In the spring of 1980, Chuck established a direct investment entity. The founding team at General Atlantic would help entrepreneurs build great companies as a means of magnifying Chuck’s ability to contribute to the societal causes that propel global progress. The success would fuel the impact of Atlantic Philanthropies, Chuck’s foundation that made “big bets for a better world.”

What You Get

Deliverables & Cost


Chuck was General Atlantic’s sole investor in the firm for more than a decade.Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.

Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.


Chuck Feeney’s tenacity and long-term thinking set the course for the firm long before he established General Atlantic. He was an entrepreneur first, founding the Duty Free Shopper business and growing it into a global phenomenon. As Chuck’s business gained momentum, so did his interest in investing in new ideas, people, and philanthropic endeavors. This was the beginning of what would become one of the world’s most remarkable stories in business and philanthropy.In the spring of 1980, Chuck established a direct investment entity. The founding team at General Atlantic would help entrepreneurs build great companies as a means of magnifying Chuck’s ability to contribute to the societal causes that propel global progress. The success would fuel the impact of Atlantic Philanthropies, Chuck’s foundation that made “big bets for a better world.”

What You Get

Deliverables & Cost

Together we can advance your mission faster.

Chuck was General Atlantic’s sole investor in the firm for more than a decade.Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.

Assets Under Management$118B

Growth EquityAccelerating the growth of category-leading companies by providing the strategic counsel, resources and value-add capabilities they need to chapter of their stories.Learn More

SustainabilityInvesting in long-term, equitable growth in infrastructure across the energy transition, digitization, and the transformation of supply chains through our platform.Learn More

CreditDelivering a comprehensive suite of strategic capital solutions to high-quality businesses that need a strategic partner during key phases of their lifecycles hereafter.Learn More

ClimateInvesting in long-term, equitable growth in critical infrastructure across the energy transition, digitization, and the transformation of supply chainsLearn More

Startup Advisory for Founding Teams
in New York City

Startup Advisory for Founding Teams in New York City

Startup Advisory for Founding Teams
in New York City

Growth EquityAccelerating the growth of category-leading companies by providing the strategic counsel, resources and value-add capabilities they need to realize the next chapter of their stories.Learn More

CreditDelivering a comprehensive suite of strategic capital solutions to high-quality businesses that need a strategic partner during key phases of their lifecycles.Learn More

SustainabilityInvesting in long-term, equitable growth in critical infrastructure across the energy transition, digitization, and the transformation of supply chains through Actis.Learn More



I'm taking 2 advisory clients on a limited basis.
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What You GetWeekly 1:1 sessions (90-minutes each)
Daily Team Check-ins (async)
$2,500/month
Weekly 1:1 sessions: limited to 90 minutes, often between me and the founder or founders.Daily team check-ins: Daily Slack check-ins - I join your workspace and respond once daily to you and your team. Questions range from "Is this what GTM in Clay is supposed to look like?" to "What's your framework for debugging this problem?" This is where I typically add the most value.

ABOUT MAXDuke Professor, Former Founder,
NYC Startup Advisor
I'm a Lecturing Fellow in Innovation & Entrepreneurship at Duke University where I teach entrepreneurship and low-code/no-code development. I've advised 100+ startups with $7.6M+ in exits, including Quick Cal (acquired for $1M+) and Ahav (grew from $2.5M to $8M valuation).
I specialize in customer discovery, validation, and helping technical founders move fast without writing code.
Apply
Email me at [email protected] with:
Your startup in one sentence
One problem you're facing right now
I respond within 24 hours.

Apply nowEmail [email protected] to schedule a call. Include links to your startup and one problem you're facing right now.I respond to all inquiries within 24 hours.


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